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The FED Story

How Did This All Begin?

Our Founder

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Neal Ludevig is a producer, curator, artist, and entrepreneur based in Harlem. He has toured (inter)nationally with a number of acclaimed artists as an agent, tour manager and musician.

As a community leader, Neal founded and produced the Harlem Arts Festival, a non-profit providing support and a platform for local artists in the Harlem community. Neal also curates The Astor Party, an ongoing jam session for "no boundaries" artistic creative expression.

As an entrepreneur, Neal helped launch Beyond Better Foods (aka ENLIGHTENED Better-For-You-Snacks), a national consumer package goods company dedicated to creating snacks that are truly healthy. ​

Neal's work has garnered coverage and interviews from a number of local and national media outlets, such as CBS, ABC, NY1, The Daily News, DNAInfo, Artnet, Bronxnet, and more. 

The Chef

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Matt Powell first started cooking in San Diego in the kitchens of Heaven Sent Desserts. After moving to New York, he worked at both Daniel and Eleven Madison Park while attending Columbia University. He went on to work in the test kitchens of Good Housekeeping and Bon Appétit, where he was first exposed to food styling and writing. He has since been published in Elle Decor, Boxy, and MyDomaine. His recipe development clients include HelloFresh and Try the World.


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